Privacy Ref Turns 10

10 years ago, I was living in Massachusetts looking over a snowy landscape (28 inches deep) on a drab, grey day. More snow was in the forecast and shoveling it […]

Is opt-out consent deceit?

Opt-out consent won’t be tolerated in negative option marketing, according to the FTC. Earlier this month, the Federal Trade Commission released guidance on negative option marketing considering existing laws, declaring […]

Privacy and the fixed vs. growth mindset

You might have heard of the “fixed mindset vs. growth mindset” psychology concept that helps students overcome failure and make progress in areas of weakness. I’m borrowing the concept and […]

What’s New

With 2021 almost over, we have taken a look at our offerings at Privacy Ref and wanted to share what we are working on. Training Training has begun picking up […]

Can Regulations Promote Good Vibes?

1. Can regulations promote good vibes? The International Association of Privacy Professionals (IAPP) posted last week about a new draft regulation from the Cyberspace Administration of China charging service providers […]

Direct Marketing Consent Exemptions Globally

If you’ve ever received an email from a business and wondered how they got your information or when you signed up for emails, you were dealing with direct marketing communications. […]

The most Epik breach

Behold! The Worst Breach Response! In the last five years, I have seen a fair number of breaches and most of them are similarly—notify appropriate authorities, stop any further damage, […]

WhatsApp paying 225 Million Euro Fine

Earlier today, the Irish Data Protection Commission (DPC) announced a 225 million euro fine against WhatsApp. As many know, WhatsApp is owned by Facebook and this fine was targeted at […]

What’s in a name (or Why Privacy Ref)

An important decision when starting a company is the name. Many people have asked me “why Privacy Ref?” There are actually four reasons the name was chosen.