Lizzy Hill

Empathy in privacy

Where is empathy’s place in privacy? In the middle of April, I attended the International Association of Privacy Professionals’ Global Privacy Summit and came back with a few impressions. One came from Author Malcolm Gladwell’s keynote session where he proposed that our questions about privacy and technology should not be focused on what can be […]

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Opt out consent deceit

Is opt-out consent deceit?

Opt-out consent won’t be tolerated in negative option marketing, according to the FTC. Earlier this month, the Federal Trade Commission released guidance on negative option marketing considering existing laws, declaring opt-out consent unfair and deceptive. Automatic renewals, continuity plans, prenotification plans, and free trial marketing are all types of negative option marketing. These techniques have

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