Privacy Ref Blog

CCPA is a Shiny Object

The California Consumer Protection Act has gotten a lot of attention recently and rightly so. It is, however, just one of a number of US state privacy legislation initiatives that have either recently been passed or is under consideration.

Consider the Maine Act to Protect the Privacy of Online Consumer Information. This law requires that ISPs obtain explicit consent, an opt-in, from customers to sell their personal data. I’d suggest this is stricter than CCPA in that CCPA requires a customer to opt-out of selling their data.  The Maine law as been passed and signed. It goes into effect July 1, 2020.

Now consider the New York State Privacy Act. While similar to CCPA, this bill, currently in review by the State Senate Consumer Protection Committee, requires a business to become a data fiduciary, putting customer’s privacy ahead of profits. While in Albany last week, the scuttlebutt was that the bill is expected to pass this summer.

There are several other states considering new privacy legislation. All of them may require some changes to your business practices as well as to your privacy notice. While everyone is talking about CCPA, don’t get distracted by that shiny object and miss the other requirements that may need your attention.

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    By: Bob Siegel

    Bob Siegel, the founder and President of Privacy Ref, Inc., has extensive professional experience in the development and improvement of privacy policies and procedures, the definition of performance metrics to evaluate privacy maturity, and the evaluation of compliance. He utilizes a combination of alignment, adaptability, and accountability strategies to guide organizations in achieving their privacy goals. He is a Fellow of Information Privacy (FIP) and a Certified Information Privacy Professional, awarded from the International Association of Privacy Professionals, with concentrations in U.S. private-sector law (CIPP/US), US public sector law (CIPP/G), European law (CIPP/E), and Canadian law (CIPP/C). He is also a Certified Information Privacy Manager (CIPM) and Privacy Technologist (CIPT). Siegel is a member of the IAPP faculty, has served on the Certification Advisory Board for the CIPM program the Publications Advisory Board. Siegel also writes the blog “Operational Privacy” on CSOonline.com

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Privacy Ref provides consulting and assessment services to build and improve organizational privacy programs. For more information call Privacy Ref at (888) 470-1528 or email us at info@privacyref.com

Posted on June 11, 2019 by Bob Siegel


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