Privacy Ref Blog

Looking to 2019 Privacy Plans

2018 was a very eventful and active year for privacy professionals. As we come to the end, I have been discussing what plans are being put in place for 2019 with our clients. If their plans are any indication, 2019 will have privacy professionals busier than ever.

Not surprisingly, the implications of GDPR are continuing to resonate. While the focus has been on achieving compliance (and this will continue), GDPR has awakened organizational leadership that there is more to this privacy thing than just putting up a notice on a web site. You actually have to implement policies and procedures then verify they are implemented.

Preparing for CaCPA

Now along comes the California Consumer Privacy Act. While there are parallels to GDPR and other legislation, CaCPA puts new demands on many organizations. At a minimum, allowing California residents to opt-out of the selling of their personal information will put a strain on some IT teams and some departmental budgets.

Organizations are not only looking at CaCPA requirements, but are looking across all of the jurisdictions in which they operate to see what legal and regulatory requirements are coming into effect or are foreseen in the near future.  Many are planning on an assessment of their privacy program against these requirements as well as industry best practices.

Emphasizing training & awareness

With the recognition that fines are only going to get larger, organizations are seeing an improvement on the return on investment for training their team members in privacy, Some organizations are looking to finance certifications for managers in privacy related roles such as HR, IT, and customer service.  Others are simply looking to expand privacy training to occur more frequently (we recommend at least annually) and become more expansive.

I am also seeing more interest in the creation of awareness programs, informal activities that remind people about privacy issues between training events. Posters, lunch and learns, webinars, celebration of Data Privacy Day, videos, and some very creative approaches are all up for discussion.

Strengthening compliance assurance

There is also an increased recognition that it is not enough to just put policies and procedures in place, There is increased emphasis on verifying compliance within organizations as well as at their data processors. We have had discussions on audit, assessment, and attestation approaches to find the right fit to meet organizational goals.


  • author's avatar

    By: Bob Siegel

    Bob Siegel, the founder and President of Privacy Ref, Inc., has extensive professional experience in the development and improvement of privacy policies and procedures, the definition of performance metrics to evaluate privacy maturity, and the evaluation of compliance. He utilizes a combination of alignment, adaptability, and accountability strategies to guide organizations in achieving their privacy goals.

    He is a Fellow of Information Privacy (FIP) and a Certified Information Privacy Professional, awarded from the International Association of Privacy Professionals, with concentrations in U.S. private-sector law (CIPP/US), US public sector law (CIPP/G), European law (CIPP/E), and Canadian law (CIPP/C). He is also a Certified Information Privacy Manager (CIPM) and Privacy Technologist (CIPT).

    Siegel is a member of the IAPP faculty, has served on the Certification Advisory Board for the CIPM program the Publications Advisory Board.

    Siegel also writes the blog “Operational Privacy” on

  • author's avatar

  • author's avatar

    CCPA is a Shiny Object
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    CNIL’s Google Fine of 50 million Euros
    In praise of a privacy compliance program
    Preparing your customer-facing staff

    See all this author’s posts

Privacy Ref provides consulting and assessment services to build and improve organizational privacy programs. For more information call Privacy Ref at (888) 470-1528 or email us at

Posted on December 17, 2018 by Bob Siegel

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