Privacy Ref Blog

Emerging technology, privacy, and your business

Google Glass has sparked a wide ranging discussion about the product’s potential  impact on privacy. The conversations I have seen have mostly focused on the impact to the existence of privacy in our technology-dependent world, but I have seen only limited discussion on the impact to a business. It would be nice for businesses to be proactive in considering policies for emerging  technology instead of reacting as things evolve.

Let’s use Google Glass as an example to see some potential benefits and risks of an emerging technology.

There are business benefits…

Having information at your fingertips s always a benefit in a business situation. Let’s look ahead a few years and project what a technology like Google Glass may be able to offer:

I am sure your imagination is running wild right now. Any customer or employee experience could potentially be enhanced or supported by the potentials this technology presents.

…but at what privacy risk?

A the top of this post I mentioned the privacy discussion surrounding Google Glass. Let’s look at the the business privacy concerns that may arise from the projected applications of that technology listed above.

Preparing for new technology

Any technology brings new opportunities for a business to become more efficient and effective. The technology,especially one which is consumer targeted, must be applied in a controlled manner, preventing a casual, unplanned introduction to  your environment.

Getting in front of an emerging technology by establishing a cross-functional team to review the technology, brainstorm potential applications, define initial policies, and then raise awareness within your organization can prevent unwanted privacy incidents.

Privacy Ref provides consulting and assessment services to build and improve organizational privacy programs. For more information call Privacy Ref at (888) 470-1528 or email us at

Posted on March 24, 2013 by Bob Siegel
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