Privacy Ref Blog

Emerging technology, privacy, and your business

Google Glass has sparked a wide ranging discussion about the product’s potential  impact on privacy. The conversations I have seen have mostly focused on the impact to the existence of privacy in our technology-dependent world, but I have seen only limited discussion on the impact to a business. It would be nice for businesses to be proactive in considering policies for emerging  technology instead of reacting as things evolve.

Let’s use Google Glass as an example to see some potential benefits and risks of an emerging technology.

There are business benefits…

Having information at your fingertips s always a benefit in a business situation. Let’s look ahead a few years and project what a technology like Google Glass may be able to offer:

I am sure your imagination is running wild right now. Any customer or employee experience could potentially be enhanced or supported by the potentials this technology presents.

…but at what privacy risk?

A the top of this post I mentioned the privacy discussion surrounding Google Glass. Let’s look at the the business privacy concerns that may arise from the projected applications of that technology listed above.

Preparing for new technology

Any technology brings new opportunities for a business to become more efficient and effective. The technology,especially one which is consumer targeted, must be applied in a controlled manner, preventing a casual, unplanned introduction to  your environment.

Getting in front of an emerging technology by establishing a cross-functional team to review the technology, brainstorm potential applications, define initial policies, and then raise awareness within your organization can prevent unwanted privacy incidents.

  • author's avatar

    By: Bob Siegel

    Bob Siegel, the founder and President of Privacy Ref, Inc., has extensive professional experience in the development and improvement of privacy policies and procedures, the definition of performance metrics to evaluate privacy maturity, and the evaluation of compliance. He utilizes a combination of alignment, adaptability, and accountability strategies to guide organizations in achieving their privacy goals.

    He is a Fellow of Information Privacy (FIP) and a Certified Information Privacy Professional, awarded from the International Association of Privacy Professionals, with concentrations in U.S. private-sector law (CIPP/US), US public sector law (CIPP/G), European law (CIPP/E), and Canadian law (CIPP/C). He is also a Certified Information Privacy Manager (CIPM) and Privacy Technologist (CIPT).

    Siegel is a member of the IAPP faculty, has served on the Certification Advisory Board for the CIPM program the Publications Advisory Board.

    Siegel also writes the blog “Operational Privacy” on CSOonline.com

  • author's avatar

  • author's avatar

    CCPA is a Shiny Object
    What you don’t know may (pleasantly) surprise you
    CNIL’s Google Fine of 50 million Euros
    In praise of a privacy compliance program
    Looking to 2019 Privacy Plans

    See all this author’s posts

Privacy Ref provides consulting and assessment services to build and improve organizational privacy programs. For more information call Privacy Ref at (888) 470-1528 or email us at info@privacyref.com

Posted on March 24, 2013 by Bob Siegel
Tags: , , ,

« »

No Responses

Comments are closed.


« »

Subscribe to our mailing list

Please fill out the form below.

Required

Want to find out more?

Simply go to the contact page, fill out the form, and someone from Privacy Ref will be in touch with you. You can also send an email to info@privacyref.com or call (888) 470-1528.

News

May 31, 2019

We are now offering Privacy Professional Training from the IAPP at our Houston and Nashua offices in addition our Delray Beach location.

Latest Blog Posts

June 13, 2019

Fifty States, Fifty Laws


The big news lately is that individual states are proposing their own privacy laws. California has the California Consumer Protection Act and now New York and Maine have also proposed laws. There has been discussion of a federal law, however it seems unlikely that any kind of landmark legislation on privacy passes through to be signed. How is a business to be ready for up to 50 different laws?

Continue reading this post...

June 12, 2019

Privacy Comes at a Price
At Apple’s World Wide Developers Conference last week, the message was all about Privacy. Apple has been more privacy-minded than other tech companies – that’s not news and it’s why I have an iPhone. They’ve introduced some interesting privacy features, such as showing location tracking, which I think is pretty cool. I don’t leave my location setting on, rather turn it on when I need directions and then back off. It’s tedious, but I’m not confident that when I’ve turned off location services, apps aren’t tracking me even though I said “no”. Sadly, I don’t think no means no on the Internet. So, I’ll be able to see if I’m right or wrong. Continue reading this post...

Other Recent Posts

PRIVACY REF